Become a Sweetpea Ambassador

Got a little one new to eating solids? We’re on the lookout for ambassadors! Sweetpea wants to make it easier for other new mums and dads navigating the messy world of baby’s first foods with YOUR help!

To be an ambassador simply send an email to ( with your name, baby’s age (must be at least 4 months old), your Instagram handle and postal address so we can send you the Sweetpea range to try out. In accepting the products, ambassadors agree to create at least TWO of the following pieces of content featuring Sweetpea products:

  • Instagram video reel
  • Instagram feed post (static or video)
  • Instagram story
  • Written product testimonial

 The type of content we’re after is pics of your bub enjoying our food (the messier the better!), video reviews, photos or videos of you showing how to mix and use the product, product unboxing videos, recipes for babies 4 months+ incorporating Sweetpea products, testimonials of what you liked about Sweetpea products, and any other fun images or videos that showcase how great Sweetpea’s baby food is for little ones starting solids.

Ideas for content messages about the products:

  • Natural and plant-based
  • New dried baby food for babies 4 months+
  • Simply add warm water or milk, mix and serve
  • Super easy to prepare and convenient for busy parents
  • The perfect healthy first foods for bub
  • 12 serves per pack, great value for money
  • Made using Aussie ingredients
  • Available now to buy at Coles supermarkets nationally

Other terms and conditions

  • Ambassadors must be from Australia only at this stage
  • Any social content created is to be posted on your own Instagram account tagging @sweetpea_foods 
  • Any social content created must include the hashtag #gifted (or something similar to indicate product was given)
  • In addition to posting on social media, any images and videos created featuring Sweetpea products must be emailed to ( Testimonials are also to be emailed. 
  • Sweetpea has the right to reshare or repost any content created on its social media accounts (you will be credited and tagged)
  • Sweetpea has the right to feature written product testimonials on its website (you will be credited)
  • Ambassadors are paid in product only (no monetary payment)

Email ( to become a Sweetpea ambassador today!